When Your Home Hasn't Sold Yet
A home that's been sitting on the market usually doesn't need a lower price. It needs a new strategy. Dezzie McCurdy specializes in taking over listings that haven't sold and rebuilding the approach from the ground up: new marketing, new photography and a plan to find the right buyer.
692 Arlene Court: A Listing That Needed a New Strategy
The property had been listed with another agent for over six months before Dezzie took over. Rather than waiting out the market, she rebranded and remarketed the listing, refreshed the photography for more visual interest, hosted open houses and kept exploring new ways to reach the right buyers, all while keeping the sellers in constant communication about what was happening and what came next.
After 14 months of persistence and strategy, the home sold to the right buyers, above some of the previous offers the sellers had received, letting them move forward with their own next purchase.
“Real estate isn't always about getting the quickest sale. Sometimes it's about staying committed to the process, knowing when to pivot and never stopping until you find the right solution for your clients.”